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Transformative Strategic Planning: Engine of Dramatic Change by Paul Cooperstein, J.D. and Bart Barthelemy In his book "Strategy Pure and Simple", Michel Robert states that when he began studying the literature around strategy and strategic planning he became more confused rather than more enlightened. "Each person who wrote about strategy used the word with a different meaning. Some authors said that strategy was the goal, and that tactics were the means. Others gave the word strategy a completely different meaning; they said that the objective was the goal and that strategy was the means.” More significant may be the fact that, like mission and vision statements, a lot of strategic planning processes have failed to move organizations forward. Every day, managers find themselves facing strategic crossroads, i.e., moments in which the future holds significant risk or opportunity, or both. At such moments some will recognize the value of taking time today to sort out who and how they will be tomorrow. Of these, some will put themselves in a room and be ready and eager to talk. Read the rest of this article by subscribing to Acturus Insights
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